

Plandek is delighted to confirm that the highly anticipated new “Work Smarter not Harder” campaign recently launched on multiple paid-social channels.
The campaign features two executions: ‘Plandek Work Smarter not Harder’ showcasing the Plandek SEI platform as a whole; and an additional execution 'Full Sprint, No Sweat', showcasing Plandek’s highly popular SmartView feature used by teams globally to accelerate the delivery of sprints and epics.
The two 40 second videos are currently running widely across social media platforms in Europe and North America. See below for the full videos.
'Work smarter, not harder' with Plandek software delivery intelligence
'Full sprint, no sweat' with Plandek SmartView for teams
If you'd like to know more about the difference between our two Plandek plans and see which would be most suited to your engineering organization, book a call with our experts and we can help guide you.
Useful links:
About Plandek
Plandek is an intelligent analytics and performance improvement platform to help software delivery teams deliver valuable software, faster and more predictably.
Plandek works by mining data from delivery teams’ toolsets (such as issue tracking, code repos and CI/CD tools), to provide actionable and intelligent insight across the end-to-end software delivery process.
For enquiries or press releases, please contact:
Stacey Hirst: shirst@plandek.com
Gareth Wintle: gwintle@plandek.com
Jake Chapman: jchapman@plandek.com
Written by
Charlie Ponsonby
Co-founder & CEO
Charlie Ponsonby is CEO and Co-founder of Plandek, the leading Developer Productivity Insight (DPI) platform that helps software engineering teams drive productivity and transition to AI-led engineering. He writes widely on the opportunities and challenges inherent in the transition to the agentic SDLC. Prior to founding Plandek, Charlie founded Simplydigital, which grew to become the UK's largest broadband and digital services comparison business before being acquired by Europe's largest consumer electronics retailer. He started his career at Accenture and has held senior leadership roles in retail and telco. Charlie holds a degree from the University of Cambridge.
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