February 2019 – Plandek debuts new UK advertising campaign
Plandek the rapidly growing SaaS provider of Agile BI,analytics and reporting debuted its first UK advertising campaign in Canary Wharf London in February.
The “FrAgile” campaign dramatizes the challenge of implementing large scale Agile software development methodologies in large organisations. It alludes to the need for meaningful metrics to measure progress in the journey towards Agile“engineering excellence”. Without meaningful metrics down to the team level, teams are unable to self-diagnose and self-improve their processes. With the result that Agile can become Fragile.
The digital outdoor campaign is focused on the Greater London area and supports a direct marketing campaign targeted at large enterprise CTOs and CIOs.
Charlie Ponsonby, Co-CEO of Plandek commented:
“We are delighted to be launching our first commercials in the UK market. Plandek is really striking a chord with CTOs under pressure to ensure that their Agile software delivery teams deliver great results. And the campaign dramatizes how Plandek’s innovative Agile BI platform can help meet that challenge.”
Plandek (www.plandek.com) is an Agile BI, analytics and reporting platform help technology teams deliver Agile software development projects more productively and predictably.
Plandek’s big data platform mines the data history from dev teams’ tool sets (e.g. Jira, Git) to reveal and track levers right down to the team and individual level, that are highly predictive of project productivity and predictability – in order to significantly improve Agile project outcomes.
Plandek is based in London and global clients include: ReedElsevier, News Corporation and Worldpay.